Why Your Corporate eCards Should Be Mobile-friendly

Whether you’re sending corporate ecards to your staff, customers, or stakeholders, it’s important to choose an ecard that’s mobile friendly. Today we live in a mobile era, where many people check their emails on their smartphones and tablets. Without ecards designed for mobile devices, fewer people will open your message. And, for those who do, user experience will be subpar. Here’s why your business’s ecards should always be responsive and mobile-friendly.

Most Email Opens Occur on Mobile Devices

These days, most people own a smartphone. According to Pew Research Center, nearly two-thirds of American adults own a smartphone, and many rely on their mobile device as their entry point to the online world. The study also found 88% of smartphone owners used email on their phone during the course of the study period. Another report by Marketing Land discovered the majority of email opens are done on a mobile device. Only 34% are conducted on desktops and PCs.

More Users Will Open Your Ecard

When you send an ecard, the primary purpose is to share your message with the recipient. But, if the recipient doesn’t open the ecard, then your message has gone unnoticed. Because most people check their email from a smartphone or tablet, ecards for mobile devices have a greater chance of being opened. If your ecard is not mobile-friendly, then the recipient will likely click out of it without viewing your greeting.

Increased User Experience

If you were to create a mobile-friendly ecard, you may be thinking: what about those 34% of people who open their emails on desktops and PCs? A mobile-friendly ecard has a responsive design, which means the card and its text and images automatically adjust to fit the screen of any device. Whether the person opens the ecard on smartphone or desktop computer, the card will be the right size for their screen. This means they won’t have to shrink or zoom their screen to view your message, providing for enhanced user experience.