How To Convince Your Boss That Your Company Needs Video
1. Hit them with the facts
We all know that numbers and concrete evidence are what convince higher-ups to invest in something. So, spell it out for them. There are countless facts and statistics out there that prove video is worth it. Here are a few examples:
It drives engagement.
Yume reports that “66% of digital video viewers took action after seeing an ad,” and were “2x more likely to tell others about a video ad than about an image or text ad.” The greater the chance of action, the greater the chance of profit for a company.
It attracts customer loyalty.
The 2010 RightNow Customer Experience Impact report revealed that “55% are willing to recommend a company due to outstanding service, more so than product or price.”
Providing behind-the-scenes videos or how-to tutorials allows the customer to connect with your company on a personal level. If they have a pleasant experience, the customer is more likely to return to your company for more.
Video increases conversion.
A video benchmark report from Vidyard revealed that “over 70% of respondents claim that video performs better than other content for producing conversions.” Video works, often better than images or text alone.
And, it influences purchasing behavior.
Walker Sands’ “2014 Future of Retail Study” reported that “YouTube videos have influenced a purchase at least once for 53% of respondents.” With the vast amount of information available on the internet, consumers are able to research a product or service before making a purchase. By providing them with the information they need to make a decision, your company improves the customer-company relationship, making your company appear more trustworthy and honest.
While social media may not be a significant direct referrer of traffic to e-commerce websites, it does have an…www.marketingcharts.com
2. Check out the competition
Are your competitors using video? How does it impact their company? What do they have that you don’t? What’s at stake as a result?
These are important questions to consider because, when it comes to companies that have comparable products and similar ideas, what people think and know about your company may be the only that separates you and your competitors.
If you can show your boss how your competition is using video effectively and how you can match or even beat them at their game, your boss will be intrigued.
3. Staying relevant
A typical response to introducing a new way of doing things in a business setting is: “We know it works, but we’re doing fine without it. So, why spend the extra money?”
To be blatantly honest, a company may become obsolete and irrelevant if it doesn’t keep up with the digital age. Even if your company is doing fine without video now, there will come a time in which video and images are so important to the consumer psyche that it will be impossible not to incorporate it into your marketing strategy, if you want to be successful.
Furthermore, video improves your company’s SEO. According to Marketingland, 62% of Google universal searches include video. This means that creating video content relevant to your customers will help get the word out about your company. Plain and simple, if your company is out of sight, it’ll be out of mind too, which will make it difficult to maintain or increase profits.
4. Not ready to make the leap? Start small.
Make promotional videos on your smartphone and reappropriate user-generated videos to market and promote your company, product, or brand. Test out these methods on your social media platforms.
Once you get the hang of video, you can prove to your boss that it works and that it’ll be worthwhile for your company.
And when you get your boss’s attention…
5. What’s next?
When you’re ready to chat with a professional to see how your video strategy could be expanded and better integrated into company marketing, give us a ring. We’d love to help.