Convergence culture

Convergence culture is a very hot topic as the new technology of the world is drastically changing the way we receive and respond to our news.

Convergence culture can be described as the way new media and old media interact with each other to provide a new way of news circulation. The point of convergence culture is to stay up to date with modern technological advances while also keeping the traditions and standard way of news sharing.

Today, however, I am going to be discussing a different effect of convergence culture; connecting different ideas from different sources to complete a whole story.

"Instead, convergence represents a cultural shift as consumers are encouraged to seek out new information and make connections among dispersed media content" (Jenkins 11).

Because of new technologies people have access to an insane amount of information. There is so much information that is available to people nowadays that there is no way that they can retain it all. Because of this, many people read many articles on many subject and are beginning to retain bits and pieces of information from all of the said sources. People are then discussing with friends, family, coworkers, strangers, etc. to obtain new ideas and pieces their bits of information together. This is making it quite interesting, as each individual person has different information based on the articles they have read and the people they have talked to. More ideas are being shared, and more possibilities are being opened up with this new way of media culture.

Back when technology was less efficient, there were only a few news articles per topic per day or per week. This limited the horizons for the thoughts and conversations that people could have because almost everybody was reading the same stories and talking to the same people.

Nowadays there are thousands of articles every day, as well as millions of people to discuss any topic with thanks to social media and the internet.

"Rather than talking about media producers and consumers as occupying separate roles, we might now see them as participants who interact with each other according to a new set of rules that none of us fully understands" (Jenkins 11)

Nowadays the journalist and the consumer are equally as important in the spread and control of news and news topics. Journalists may start the topics, but consumers discuss them, twist them, believe them or don't believe them, and bring up new questions or topics to a journalists attention through social media. Or even feedback. But the journalist also has the opportunity to ignore the consumers, or take their advice to heart. This has always been the case in some way, however, due to the lack of Internet, the journalist was far more above the consumers.

Convergence culture has made them equal, and has created the new diversity of ideas and topics to discuss and have.

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