Emotion is a Vulnerability

Business is gray, there is rarely a black & white decision. As it turns out, life is pretty gray too. Those who carry passion for what they do while simultaneously being able to judge each decision objectively always seem to rise to the top. Those who can’t seperate their emotion from their decision-making seem to be destined for something less than their full potential.

Passion projects bleed money.

Sub-par players kill profitability.

Slow innovation causes loss in market share, poor brand positioning and a drag on employee morale.

If you can’t divorce yourself from emotion in assessing business decisions it wouldn’t seem to me like you could ever reach your full potential as a business or a businessperson.

I’ve written before about how emotion can get in the way of BIG decisions (https://www.linkedin.com/pulse/time-emotion-lost-world-series-cory-davis?trk=pulse_spock-articles) and I believe it will continue to be a struggle for many.

How often do we employ someone for much longer than we should simply because it’s upsetting to let them go?

How often do we choose the wrong vendor because we carry some irrelevant emotion toward that company or that sales rep?

How often do we stay at a company for fear that our employer will be mad at us if we leave?

It seems to be a natural capability for some and a near impossibility for others to seperate oneself from the emotions of the moment to make the best decision.

So, what can those who struggle with divorcing their decisions from emotions do about it?

The short answer is I don’t know. The long answer is I’m sure if we each tried very hard we could figure it out.

First, recognize that emotion is hurting your business (poor decisions, lackluster performance, etc.) in real ways. Second, recognize to what degree it hurts (profitability, growth plans, etc.) by understanding the metrics that drive success. Third, do something to remove the emotion (steady your assessments, operationalize decision-making, etc.).

You’re probably carrying dead weight on payroll, holding on to a vendor you don’t need or putting off the decision to downsize your fancy and unnecessary office all becuase of emotion.

If you can seperate yourself from emotion you can reach closer to your potential. If you don’t agree, think about the biggest and best decisions of your life, I bet you got lucky or you didn’t include emotion in that process. And, I don’t know about you but I don’t like to rely on luck. Luck always runs out but strong decision-making capabilities always get us through the dark spots on the road to the brighter spots up ahead.

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