Social Media Is Not a Waste of Time

Social media is only a waste of time if you waste your time on it.

I hear this line a lot: “I don’t have time to waste on social media. I’m running a business!”

You might think this as well. It’s easy to believe that social media is just a waste of time and that your business is doing just fine without it.

Here’s the truth: if you’re not on social media, your brand is not going to go as far as it can.

Think of the millions and billions of people around the world who are looking at life through a screen. Everyone is on social media. They are absolutely in the right place for you to meet with them.

The problem is when you believe your brand is above social media. This happens when you think that everything you do has a much higher caliber of sophistication than the people who are using social media.

Unless your target audience is specifically a group of people who don’t use social media,your audience is most certainly on social media.

Anton Kreil mentioned in his video, 10 Secrets to Achieve Financial Success, that if you spend one hour each day on social media and your time is worth $100/hour, you’re losing $36,500 every year. Imagine if you valued your time at $1,000 per hour!

But imagine if that hour made you $100. What if, because of your engagement, people became more interested in your brand and what you had to offer? Now you’re making $36,500 a year, and that’s only if your efforts only bring you $100 in sales every hour.

Social media is a tool. Platforms to engage with your audience and customers are there for literally that purpose: to connect with the people who are either paying your salary or who will be the most engaged with your brand.

Social media is not a waste of time if you use it correctly to connect and engage with your audience.

There are a lot of great things you can use social media for:

  • Promotion and advertising
  • Customer support
  • Content marketing
  • Behind-the-scenes
  • Anything else you can think of!

I want you to get out of the mindset that social media is a waste of time for your brand. Social media is only a waste of time if you waste your time on it.

There’s a lot of speculation about where social media is going to go, and if brands should be trying out every single platform. You don’t need to be on every social media platform, but you need to be in the place where your audience is.

If your audience is 35–50 year olds, Facebook is the place. If your audience is in the younger teen to college range, then Instagram and Snapchat might be your best bet.

I wrote an article recently where I talked about thinking outside the social media box. If you haven’t read it yet, set aside a few minutes. It might just change how you use social media.

You don’t need to fit a mold to be engaging on these platforms, you just need to be there and be you.

People want to connect with you. People are humans who want to connect with other humans, and if your brand gives them that ability through social media, you’re going to win.

Don’t lose sleep over this, and if it’s too much to commit to for now, that’s fine, but keep in mind that everything you start doing today is going to be the foundation of what your brand becomes over the next three to five years.


My name is Cory Miller. I am the host of a podcast called Behind the Brand, and I wrote a 40-page guide on establishing a successful brand foundation, just for you.

You can also find me on Twitter.