While the animations certainly are visually appealing and stimulating, and possibly engaging, I contest the usability improvements.
Most of the sample movies look more disorienting, distracting, and confusing than anything else.
I agree with most of the sentiment but I think it’s misplaced.
When I use applications with animations such as the ones demonstrated on this post, I mostly get frustrated that my interactions are being delayed or that my expectations were wrong.
Got any data to back up the improved usability claims?