Sustainable Fashion: Is Green the New Black?: An Analysis

This resource is a research project from the University of Bremen (Universität Bremen). It is a reliable resource because it is a research project from a university and the web address ends in .de.

The first section if this research project is labeled “What is “ecological” and “sustainable” fashion?” According to this resource green fashion does not have a set definition, but rather it is defined by a series of ideas centered around using fewer natural resources to produce clothing.

The second section of this article is labeled “Ecological hot spots within the textile chain.” During fiber production pesticides are used, a lot of water is used, and non-renewable resources are used. By recycling materials for clothing, water would be saved because cotton is not being grown and pesticides would not be used for the cotton, which would result in less groundwater contamination. During textile finishing textile chemicals and water are used. If recycled materials were used, fewer chemicals would be used. As a result there would be less toxic waste to deal with. Also, water would be conserved. The use phase requires energy for material maintenance such as washing. During the waste phase clothing are not often recycled. Most clothing is thrown out and it ends up taking up space in landfills. One article of clothing averages 20 wears during its lifetime. For something that will not be used very much, a lot of energy and resources are put into its production. Recycling materials and clothing would save a lot of natural resources and lessen environmental destruction from chemicals.

Next, the research project discusses the three main strategies of eco-fashion. These are minimizing harmful substances in a finished product, minimizing environmental impacts of the whole product chain and designing only products that can be reused, recycled or which are biodegradable. These three strategies promote environmentally friendly clothing production throughout the entire production process by putting the consumer and the producer in an environmentally friendly frame of mind. People who purchase eco-fashion are likely to recycle the clothing they purchased because by purchasing it they are demonstrating environmental conscientiousness.

Eco-fashion is becoming more desirable on a large scale. High-end designers often show case clothing made in a sustainable way. It has become a trend to support the health of the environment. Hopefully people who follow this trend will take it a step farther and actually educate themselves on the affects that the fashion industry has on the environment.

-VH