Is the “brand like media” strategy a competitive advantage or the norm for modern brands? In football, this is already the norm. $1.6B was the combined media value of the top 199 football brands in 2021. Digital laboratory CostPost.pro — made a global assessment of the content of the world’s…

Top 100 football clubs in the world in terms of content media value in 2021. Friends, for the first time we decided to publish the TOP-100 rating in full. We previously published selected case studies for 2021. In particular, about the English Premier League: https://medium.com/@costpost/premier-league-clubs-86eae46022c8 with a brief overview of…

The club’s social networks immediately responded with an increase in media value.

Global research of World football on social media in 2021 by costpost.pro 500+ football brands or 2000+ accounts. Part 3. The “brand as media” strategy, which has established itself as a competitive advantage, is becoming the norm in sports as well. Digital laboratory CostPost.pro …

Global research of World football on social media in 2021 by costpost.pro 500+ football brands or 2000+ accounts. Part 2. The “brand as media” strategy, which has established itself as a competitive advantage, is becoming the norm in sports as well. Digital laboratory CostPost.pro …

The “brand as media” strategy, which has established itself as a competitive advantage, is becoming the norm in sports as well. Those who stood at the origins have already learned how to systematically create content, the quality of which is not inferior to specialized media, and often higher in terms…

Today we will talk about only one of the metrics. Brand Activation Estimate — an estimate of the cost of a minute of advertising activation. Mathematically, this is the quotient between the sum of advertising value and the total timing in minutes, for the same period. The subject of the…

In one of the previous publications, we talked about how football clubs work with TikTok: https://medium.com/@costpost/psg-is-the-leader-among-the-clubs-in-tiktok-by-a-margin-and-x10-growth-for-the-year-931fb12f5ea0 Then we noted that TikTok is characterized by high ER indicators. In the text, we mention several metrics: ER — the ratio of the amount of reactions to the number of subscribers, promotional value…

Social networks have gradually evolved from a tool for increasing brand awareness into a monetization tool. In our article, we will see who is better able to realize this opportunity. Research structure: We have identified the TOP 10 football club accounts in TikTok for 2021 by the promotional value of…