How I use twitter accounts

Here’s how I currently utilize my 4 twitter accounts:

  • @coultonshaw — my personal brand — 80% me and 20% the business of “Smiling Patients & Profitable Clinics”
  • @dentalholiday — for reaching UK patients that visit our clinic in Slovakia (80% about the clinic and 20% about what the team are up to)
  • @medbeaver — tips and advice for medical clinic owners & doctors
  • @smileklinik — for reaching our Slovak patients that visit our clinic (80% about the clinic and 20% about what the team are up to)

See also: How to manage multiple social media accounts

Remember: If your social media accounts are not telling stories daily, then they are not worth having.