The KPIs that apply to each product are as different as products come. There are infinite variables that come into play when determining what exactly a KPI should be.

Because these KPIs are centered around customer journeys, they are all user-based and purposely omit technical-based KPIs (such as crashes or errors).

In a recent article in our Product Analytics Academy, we covered what makes a strategy a good one when understanding and choosing relevant metrics to form KPIs based on product analytics. In this article, we explore the KPIs crucial to creating a satisfying and engaging customer journey.

Given the multiplicity of metrics that can build your KPIs, we will be breaking them down based on AARRR stages, namely:

  1. Acquisition
  2. Activation
  3. Retention
  4. Referral
  5. Revenue
Product Analytics Insights

Product Analytics Insights

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