The top five things to make time for this week across marketing, culture and tech. Curated from over 200 blogs and websites.

WATCH

1. How Elon Musk plans to colonize Mars and save all of our asses by making us a multi-planetary species.

The lesson: Make audacious goals, then actually follow them through.

2. Feeling like there aren’t enough hours in the day? Watch how Boeing builds a 737 in only 9 days flat. In fact, they pump them out at a rate of 42 every month.

The lesson: Perfect your product, then scale. Also, that Boeing might get even more sh*t done than Beyonce.

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3. The company formerly known as Snapchat (now Snap Inc, Prince-style) entered the wearable tech space by launching its new camera glasses… but they can’t be worn at night. Regardless, expect to see a lot more video content from brands. Get the low-down on the pros and cons here.

The lesson: Don’t be afraid to try something new that you’re not typically ‘known’ for. Also, that brands will get on this fast than you can say Sna…

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4. Google’s finally made Google Data Studio available in beta to Aussies. What does it mean for businesses? You can now consolidate various analytics data sources into one clean platform and create your own reports using drag and drop functionality. It’s a breath of (free) fresh air if navigating Google Analytics is your idea of hell.

The lesson: Clearer data leads to clearer insights and clearer actions. Thankyou Google.

5. A lot of social media updates happened this past week. You can read up on all of them here, but the 3 key ones for brands and businesses are:

  • Instagram rolled out a ‘Save as Draft’ feature. Not quite scheduling, but getting closer.
  • Twitter announced that “photos, videos, GIFs, polls and Quote Tweets no longer count toward your 140 characters” in tweets.
  • Facebook rolled out dynamic ads for retailers, allowing brands to customize creative for every store location based on local product availability, pricing or promotions.

The lesson: If you’re a retailer, check out the new features available to you with Facebook ads. If you’re not, take advantage of these Instagram and Twitter updates.

This post was originally published at courtneygoes.com — sign up for future weekly Field Guides there.

Courtney Goes

Written by

Marketing / Creativity / Tech / Travel. Marketing Consultant (courtneygoes.com) and Founder of Marketing Emporium (marketingemporium.com)

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