The REAL reason Slack became a billion dollar company
Satya van Heummen

I thought this was interesting. This is actually very true. One of the key factors to Slack’s success is that their product is “sticky” or habit forming. They actually have a method behind that called the Hook Cycle.

It explains how Slack taps into the neuroscience behind people’s dependencies to search for rewards of the tribe, hunt and self. Most products that can offer a variable reward system like Slack, will likely have more success with user adoption and retention.

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