The REAL reason Slack became a billion dollar company
Satya van Heummen
3.5K114

I thought this was interesting. This is actually very true. One of the key factors to Slack’s success is that their product is “sticky” or habit forming. They actually have a method behind that called the Hook Cycle. http://www.nirandfar.com/2014/11/slack.html

It explains how Slack taps into the neuroscience behind people’s dependencies to search for rewards of the tribe, hunt and self. Most products that can offer a variable reward system like Slack, will likely have more success with user adoption and retention.

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