Lesson 3— January 23–Presentation


Audience : After I wrote my interview questions, I decided who I could interview. I wanted to find a wide range of audiences to maximize the perspectives, experiences and ideas. About half of my interviewees were between 25 to 35 while the other half were between 55 to 70.

Challenges : Finding a good range of questions that would maintain the interviewee’s attention span. This meant finding questions that were both short and long and could also spawn interesting stories/problems they had while travelling.

What I learned : Everyone has a story and therefore a different perspective with associating challenges which is interesting. But in the end, they all commented on similar issues which focuses on the flaws to be fixed at the airport.

Result : Regardless of age and experience, the majority of the people I interviewed were concerned about time. Most commented about the time spent in long line ups. From this I collected observations about the people who were concerned with time, on a regimented schedule, impatient and highly organized.


Challenges : Finding quick and easy-to-answer questions that targeted characteristics of my archetype and didn’t sound repetitive.

Results : I found friends, family and coworkers were more willing to do the quick survey in their own time rather than sitting down for an interview. The survey worked better for people’s schedules and made them more comfortable answering on their computers rather than face-to-face.

What I learned : The feedback from the survey was much more general because of the nature of the multiple choice answers. Where as the interview answers were more granular with open ended questions.

Valuable : The fact that I was able to target my archetype and get the answers I was looking for.


The Travel Timer : The traveller who arrives with a regimented schedule.
This traveller’s main focus is time.

Why? : I chose the Travel Timer as my archetype because it was a problem commented by the majority of my interviewees — regardless of age.

Problems & Characteristics :
• May buy their flight tickets a year prior to their flight
• May start packing weeks before their flight is scheduled to leave
• May arrive at the airport well before they are able to continue through security and therefore have to wait and entertain themselves in an already busy airport
• May expect certain processes at the airport to only take an allotted amount of time
• Easily agitated : Will often become impatient in line ups


As a well-organized Traveller
I want to know the best time to leave my house and the best route to get to the airport
So I won’t be stressed about delays such as traffic or line ups before my flight.


The Airport App : The airport could have a phone app that is activated once the user enters their booking reference number.
  • Feature 1 : Time & Route : Based on this booking reference number, this app will have your home addressed pre programmed to tell you how long it will take to get to the airport with the best route (similar to smart phone map app when it gives you directions).
  • Feature 2 : Alarm : This app will allow you to set an alarm based on when you should start getting ready to leave and when you should leave based on traffic and length of time it will take to get to the airport.
  • Feature 3: Traffic : This app will also advise you on traffic delays and re-route you to avoid them (similar to traffic stations on the radio)
  • Feature 4: Timed line up queues : If the airport were to install sensors along the place passengers line up, it could provide an estimated time of how long it could take to get to the front of the line (similar to hospital wait times and traffic delays posted on lit billboards when approaching certain bridges, highways or the border).
  • In the event that certain travellers are no as tech savvy as to download an app, this information would also be available on the main airport website when the passenger inputs their booking reference number.
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