YouTube taking over Television
YouTube is the biggest social platform and is completely taking over the media. YouTube is a large community of channels, users and subscribers. Within this large community of strangers involved with YouTube, there is subsets of communities where these strangers find commonalities and come together. People who are from opposite genders, opposite sides of the world, opposite religions, opposite sexual preference, for instance, are all turning to cameras and finding ways to entertain others in a plethora of ways. YouTube gives anyone the ability to get the message out to a huge mass of audience.
YouTube is growing every second, and one of the biggest reasons of this is because anyone who watches a video on YouTube can then go and create a their own video. The question, “Are YouTubers revolutionizing entertainment?” is the most accurate question I have heard. They completely are revolutionizing entertainment and society isn’t really paying that close attention to it. Society is utterly obsessed with YouTube, and many turn to YouTube more than the television, however they don’t even notice it. YouTube has become a medium created by the audience, which is what is so great to individuals.
As we know, broadcasting used to be extremely difficult. We simply didn’t have the correct equipment, or better, finances. There were many cameras needed and professional writers for scripts. It wasn’t easy and it was a slow process. Traditional broadcasting was harder to take risks. Now, YouTube was created most nearly by the people who used it and originally created content. YouTubes rapid growth can be because of the fast feedback it receives. Within minutes, hours, and days, there are hundreds and thousands of comments of YouTube videos. This type of instant feedback helped users figure out what the people enjoy. This then told the users what content should then be created and made it clear to them what was going to be successful. The instant feedback effects the type of content which gets created and then what is getting valued.
In contrast to traditional broadcasting, people rethought and rediscovered what it truly meant to connect with an audience. YouTube is relatable because it gives you a look in on their personal lives. It is more intimate and close up compared to television. Viewers, even myself, feel as if you’re talking to another person while you’re watching it. It has been said that creators have a responsibility to keep their content humble so it feels personal to viewers. New forms of broadcasting are constantly getting made and people now actually have professional careers built on YouTube. This popular social platform has broadened what we think of as entertainment and what we think is valuable in our society. Our community has become “creative collaborators.” These individuals work together whether they realize it or not. Users make content and find people who are interested in it. It is said that, “YouTube is for curious minds.” This statement is extremely true. Whenever I have a question about how to do something for instance, I go to YouTube without even thinking about Google.
When traditional broadcasters try to get involved with YouTube, it is challenging for them to figure out how to gather that feeling from one person being in charge of everything because of a simple video taken with their camera. The growing industry of YouTube has been disruptive to media business because it gives people another way for receiving entertainment. There is so much space on this social platform where people can produce. There are YouTube shows that don’t exist anywhere else. There have been different networks which have been created, as well as better programming. Some of the most popular networks on YouTube created are MakerStudios, Big Frame, Full Screen etc. YouTube has given better ways to revenue, as well as more established user bases and viewers. Society is becoming as comfortable turning on their television as they are going on YouTube. Overall, this rapidly growing social platform has given a whole new entertainment industry.