What Snapchat taught us is that there’s a place for “not-so-serious” content.
My Two Cents on Instagram Stories and the Evolution of Social Platform
Gary Vaynerchuk
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Would you say this will continue to be the case, or will Memories create more of an emphasis on higher quality content?

I was initially bullish on the addition of Memories, but am on the fence now that Instagram has the same ability to support both types of content. I think it’s also important that the content is better differentiated between on Instagram’s feed and stories bar; whereas, on Snapchat, content from Memories is just sort of mixed in.

I’m really interested to see how it all plays out.

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