What Snapchat taught us is that there’s a place for “not-so-serious” content.
My Two Cents on Instagram Stories and the Evolution of Social Platform
Gary Vaynerchuk

Would you say this will continue to be the case, or will Memories create more of an emphasis on higher quality content?

I was initially bullish on the addition of Memories, but am on the fence now that Instagram has the same ability to support both types of content. I think it’s also important that the content is better differentiated between on Instagram’s feed and stories bar; whereas, on Snapchat, content from Memories is just sort of mixed in.

I’m really interested to see how it all plays out.

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