O meu artigo anterior causou espanto a demasiada gente que foi apanhada de surpresa com a baixa taxa efectiva de imposto na Suécia.

Quando uma pesquisa no Google indica taxas de, por exemplo, 32% + 20% para um rendimento acima de 430,000 SEK, custa entender como cheguei à conclusão de…


Ou como estragar um solarengo dia de férias.

(O que irá aprender neste artigo: 1) o salário médio em Portugal paga 3x mais impostos que na Suécia, 2) com excepção do salário mínimo, todos pagam mais impostos que na Suécia, 3) apesar deste significativo esforço fiscal, o país continua nas lonas por gestão danosa, 4) a narrativa dos…


In a conversation with a group of bootstrappers we came up with the concept of B2P: business to professional. Software products that target this market sits at the intersection of B2C and B2B:

Business-to-professional (B2P) software is the equivalent of BOYD (bring your own device). It’s still business software but with individual utility, and given the focus on making the individual professional successfull, it is positioned and sold to individuals. It also ditches freemium, in favour of short trials that deliver the value proposition right away.

There are lots of examples out there and is particularly suited to bootstrapped companies.

Did you like this?

If you enjoyed this post, please take the time to press the like button, or leaving a comment. It really helps me build the motivation to write more. Thanks!


This post exists publicly to keep myself grounded and allow me to easily refer to it.

  1. Organic: We aim to grow organically, committing ourselves to a very long term (10+ years) effort and going the distance;
  2. Sustainable: We strongly believe in sustainable business models, where all stakeholders get what they…


As a child like the vast majority of people raised in Portugal, football was a major source of my entertainment. As the teen years came and passed I stopped caring or paying much attention to the sport as other things captured my attention and imagination. …


Whether in business or worse personally, it’s easy to fall into the trap of benchmarking oneself against others. There’s always someone else who due to their own circumstances achieves “more”. More clients, more revenues, more leads, more travel, more this and more that.

If one carries on doing this, one…


Every now and then, the question of which is the best project management tool pops up. I’m very opinionated on this particular topic so let me present to you the absolutely best project management tool ever:

But why exactly is this the best project management tool? …


Quick post to share a couple of epiphanies (ok, just one, the other is someone else’s). I’m a complete outsider to the disciplines of design & marketing. My major concern is finding some common ground (ie. assertiveness) to be able to present my problems and finding the solutions.

After a…

Celso Pinto

Short bio was intentionally left blank…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store