cpoz

Problem: Boulder county taxpayers do not have a way to easily digest and access the data surrounding the allocation of their money.

Audience: Tax Paying residents of Boulder County

Question: How are taxpayer dollars distributed within the Boulder County Budget?

The Data

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For my final project in the spring, I decided to create a small isometric room. I love the way these look and thought it would be interesting to bounce off of the Nike “Play New” campaign.

Some challenges with this project included learning blender and figuring out the best way to accomplish the task. In the end, it was a lot of trial and error.

Check out my porfolio to see more about this project!

Cpozdesign.com

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Our goal for this project was to make something ordinary, into something fun and exciting.

The original Design for the Real World, was like any other book. It was filled with words. My goal was to have the reader surprised by every page.

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WeVu is a new kind of streaming company. For this project, we were given a short brief and asked to create the brand based on the brand strategy. The brief was concise which left room to create new copy.

Who we are

We are an innovative streaming service that uses an algorithm designed around personality. This helps us recommend movies and shows tailored to your personally cues. We do not rely on behavioral cues like the other guys.

Mission

To help people find movies to watch, together. To eliminate decision fatigue.

Audience

WeVu is for anyone who struggles to find movies and shows on their streaming services. Particularly, we are for couples and families who want to watch a movie or show together.

Values

Here at WeVu, we value honesty, transparency, and efficiency.

Below is a quick glimpse of how the brand book turned out.

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For this assignment, we were prompted to create a create a social enterprise. Before this assignment, I had been wanted to brand homemade lotion. However, the lotion quickly turned into something more.

With two other group members, we came up with the idea to create a 1-for-1 sunscreen brand. We began to research the market and the problem to help out business idea. Below is our mood board that we created at the beginning of this project. This helped us figure out what direction our brand wanted to go in.

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cpoz

cpoz

Graduate student at the University of Colorado, Boulder receiving an M.A. in Strategic Communication Design.