How to Export Agarbattis From India to US, UK & Other Countries For Free?

Craftezy
8 min readOct 6, 2022

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The burning of incense sticks, known as agarbatti, is a common practice throughout the world, particularly in Southeast Asia. People do it for a variety of reasons, including insect repellant, religious or cultural reasons, and to spread fragrance throughout the home.

Whatever the reason, the global market for agarbatti is expanding, making it a major export product. Because of the growing popularity of yoga in the West and easy availability of genuine products through online handicraft platforms like craftezy, the export of agarbatti from India has been rapidly increasing. However, there are a few things that entrepreneurs should be aware of before beginning to export agarbatti from India. In this article, we will discuss how to export agarbatti from India and the procedures involved.

Agarbatti — The Sweet Odour of Success

Agarbatti is a product found in almost every Indian home, whether for religious reasons, medicinal value, or simply for its pleasant fragrance. Today’s Indian market is flooded with agarbattis [also known as joss sticks in China or incense sticks in other countries] in a variety of colours, fragrances, and qualities. However, the market for agarbatti is not limited to India.People all over the world enjoy agarbatti as much as Indians, whether in the United States or the United Kingdom, Malaysia or Ethiopia, opening up a global market for exporters.

Agarbatti, primarily a handcrafted product [in India], is exported to nearly every country in the world. While many countries sell unscented or raw incense sticks, India is well-known for its perfumed versions.

Export of Agarbatti From India

The majority of people appear to regard the agarbatti industry as a small cottage industry. Export figures, on the other hand, tell a different story, as India has been able to fend off tough competition from Vietnam and China in recent years. While these countries produce lower-cost incense sticks, India continues to hold the industry’s dominant market share.

Incense sticks have also begun to gain popularity in the Western world. As a result, new markets and global opportunities are being created. Agarbatti is made in India in a variety of shapes, sizes, and fragrances, with lavender, jasmine, sandalwood, and rose being among the most popular. We have been able to attract a large customer base from all over the world because Indian-made agarbatti are considered some of the best in the world. While agarbatti exports from India account for only 0.04 % of total exports, they demonstrate that the product has enormous potential.

Between 2012 and 2016, India exported $498.02 million in agarbatti, which is a commendable figure. Furthermore, exports increased at a CAGR of around 11.5 percent between this time period, amounting to an increase of more than $100.02 million. India exports agarbatti to over 175 countries, including the United Kingdom, the United States, Nigeria, the United Arab Emirates, and Malaysia. In recent years, the total value of agarbatti exports from India has reached 90.64 USD million. The top five agarbatti importers in India are as follows:

  1. USA
  2. The United Kingdom
  3. Nigeria
  4. Emirates of Arabia
  5. Australia

Meanwhile, South Sudan, Malaysia, Mayotte, and Venezuela were the fastest-growing importers.

Let’s Find Out How You Can Export Agarbattis from India for Free!

Exporting handicrafts from India for free is possible. All you need to do is to follow the below mentioned steps or register yourself on online handicraft platforms like craftezy to export your handicrafts to anywhere in the world for free.

Let’s start with knowing the basics of exporting agarbattis from India on your own. You can follow the given information for the same.

  1. Entrepreneurs who want to export agarbatti from India must first incorporate their company as a legally acceptable company or entity. They can select from a variety of business structures available in India, including
  • Private/Public
  • Limited Company
  • Liability Partnership Partnership Firm.
  1. They must register with the Director-General of Foreign Trade once they have completed incorporation.
  2. Following that, they must apply for and obtain a one-of-a-kind 10-digit Import Export Code. Thich is used by exporters and importers as a registration number
  3. Entrepreneurs can begin looking for buyers in foreign markets once they have all of the necessary documents in place. They could make contact with Commodity Boards and the Export Promotion Council.
  4. Companies can begin production as soon as they identify a potential buyer. Alternatively, contact local suppliers.

It is always recommended to trust the expert in the industry like craftezy and outsource the export process to online platforms while you can focus on creating the best incense sticks. They upload and list your products online to reach more customers. It makes it hasslefree for you to export the incense sticks as all the prerequisites are taken care of by these platforms. Explore more about it here.

Raw Materials Used in the Production of Incense Sticks

Stick incense is created by combining “punk sticks” and fragrance oils. All of the components that are used in the production of incense sticks are made of natural materials. The sticks themselves are made of bamboo and are imported from China. Each stick’s upper portion is coated with a paste made of sawdust from machilus wood, a type of hardwood. The sawdust absorbs a lot of moisture and holds on to the fragrance well. Charcoal is also used to make absorbent punk, and it is popular in Indian incense sticks.

Fragrant oils are created by combining oil from naturally aromatic plants with other perfumes or fragrances in an oil base.

Design of Incense Sticks

The design of incense is almost entirely based on fragrance. Incense makers carefully monitor fragrance trends by obtaining fragrance samples from fragrance houses, discussing fashions as well as interests with their customers, and even noting fragrances used in detergents, fabric softeners, and room air fresheners. When a fragrance appears to be a good candidate for use in incense, this is when the manufacturer produces test batches of oils and incense sticks and provides samples to employees and customers to burn at home. Positive feedback aids in the selection of new incense fragrances.

Role of Agarbatti in India’s Development

The Indian agarbatti and dhoop market is important for the development of India’s rural economy because it provides many job opportunities for rural women. Because there are virtually no entry barriers, the market is dominated by unorganised players. In the year 2011to 2012, the India Agarbatti and Dhoop market was worth more than INR 3000 crores. Since the last five years, the market has grown rapidly and is expected to reach a volume of more than 34000 sticks of agarbatti and dhoop in 2022–23.

The states of India’s North and South regions account for roughly two-thirds of all agarbatti and dhoop sales in the country. Tamil Nadu, Maharashtra, Karnataka, Uttar Pradesh, as well as West Bengal are the states that consume the most agarbatti. The agarbatti and dhoop industry is a gold mine that will always thrive in both domestic and international markets.

Popular Incense Sticks In India

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In India, incense sticks, also known as Agarbatti, are an important part of daily rituals, religious offerings, and Puja. India is the world’s largest producer of incense and a significant exporter to other Asian countries. Craftezy helps artisans, craftsmen and handicraft experts to export these products globally.

The following is a list of the most popular incense sticks from India, which come in a variety of floral and woody aromas such as Rose, Champa, Mogra flower, Chandan, Kasturi, and Kewda Agarbatti.

  1. Cycle Pure Agarbatti — Cycle Pure Agarbatti is the largest agarbatti manufacturer and most popular brands in India that held a 15% share in the incense industry in India. Cycle Pure and parent company NR Group of Companies are also manufacturers of fragrances, essential oils and prayer materials.
  2. Moksh Agarbatti — Moksh Agarbatti is another leading manufacturer and supplier of incense sticks in India, known for its world-class quality Swarna Champa incense sticks as well as various unique florabatti, fruity, and floral fragrances.
  3. Zed Black Agarbatti — Fragrance incense sticks manufactured by Zed Black are in high demand in India’s global market. Zed Black is a leading manufacturer of Yoga Series Agarbatti in a variety of fragrances including Sandalwood, Floral Incense, and natural incense sticks.
  4. Patanjali Agarbatti — Patanjali’s Madhuram Agarbatti is available in 12 different fragrances based on natural herbs and florals. Patanjali’s Ayurvedic agarbatti is one of the most popular incense stick brands in the country.
  5. Mangaldeep Agarbatti — ITC’s Mangaldeep Agarbatti brand provides high-quality agarbatti and dhoop to Indian consumers. The Imperial Tobacco Company of India is a Forbes 2000 company with a diverse business that includes five segments.
  6. Charu Agarbatti- Charu Agarbatti is manufactured by Charu Perfumery and has made a name for itself in both the global and domestic markets of India’s incense industry. Charu gold incense sticks, 5 star incense sticks, and 7 star incense sticks are popular Agarbatti brands
  7. Nag Champa Agarbatti — Satya Sai Baba Nag Champa Agarbatti is a world-famous incense stick brand, It is one of the most recognisable incense fragrance derived from the frangipani flower species of India.
  8. Hari Darshan Agarbatti — Hari Darshan Sevashram is a one-stop shop for all things pooja and one of India’s largest manufacturers of Incense Sticks with seasonal Kewda flowers, Mograa, and Champa.
  9. Nandi Agarbatti — Nandi Agarbatti manufacturers and exporters in Bangalore provide a wide range of flavour and aroma Agarbatti.
  10. Kalpana Agarbatti — Kalpana Agarbatti by Kalpana Perfumery is one of India’s leading manufacturers of dhoop, incense sticks, and agarbatti.
  11. Hem Agarbatti — Hem Incense is a leading incense manufacturer and exporter in India, specialising in scented and masala incense sticks. Hem Corporation sells wholesale incense in a variety of scents, as well as dhoops and cones.
  12. Shubhanjali Agarbatti- Shubhanjali Incense Sticks manufactures high-quality fragrance Agarbatti using cutting-edge techniques and high-quality raw materials. Tataf Agarbatti, Janak Floral Agarbatti, Rsns Agarbatti, Parnami Agarbatti, and Asha Agarbatti are some other well-known and popular Agarbatti brands in India.

This article will help you to understand how to export agarbattis from India to US, UK and other countries for free. You can also read about exporting any other handicraft product globally through online platforms — Craftezy. It promotes artisans in the global market by providing a digital platform for craftsmen to showcase their products in the global market.

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