Perfect personalization requires perfectly personal data. But how does protecting personal data and privacy impact producing a perfectly personalized presentation of programming? If Netflix presented precisely what we pine for, it’d probably perturb people.
All processes, no matter how innovative, positive, or even causal to success, will run their course. In particular as a company matures, processes *always* have a tendency to cease to function as a tool and become the result themselves. This is always a mess.