Wednesday Round Up | 9.13.17

A quick, mid-week creative pick-me-up when the tequila is too much and the deadlines are too many. These are the quotes, books, art, ads, people, and experiences I’m finding inspiration in.

Wieden + Kennedy + Lyft

Damn W+K. If you ever needed proof that a singular message armed with a simple and powerful human truth is enough to inspire great work, here’s your sign. It matters how you get there. DAMN.

Jeff Goodby on Good Advertising

“Good advertising achieves whatever objectives are established at the outset. Some campaigns do this through sheer weight and repetition. Others do it by speaking to the consumer in an intelligent manner, as an equal, opting for the highest common denominator rather than the lowest.”

Let’s choose the latter approach.

Dolores: Rebel. Activist. Feminist. Mother.

I had the privilege of attending a pre-screening for a documentary on Dolores Huerta at the Museum of the American Indian. I was woefully ignorant of her contributions and achievements before the viewing. Her life’s work has afforded many, the basic human rights they were denied for so long.

As if the documentary wasn’t enough, Dolores Huerta and Director Peter Bratt took questions at the end. One of my favorite quotes from the night was from Peter Bratt. When discussing the creative process for the film, he talked about the story getting its way. No matter how much brute force you apply, great stories have a heart of their own. Our job as creatives is to uncover those stories, brush the dust off, and amplify them.

What a night. Dolores’ person to person approach to activism is a lesson for all of us. If you want to persuade, you’ve got to connect. Empathy is essential.

The documentary is in select theaters across the country — see this, please.