Forget Crowdsourcing. ‘Trustsourcing’ is the Way to Go. Have you found yourself recently with a group of friends around a dinner table, at a bar, or perhaps at work when the topic of TV shows came up? If so, it probably erupted into a passion-fueled conversation that may have gone something like: “Have you seen the latest episode…

One startup’s story of the challenges it faced in naming its app and creating a great brand identity and how it overcame them Coming up with a strong name is a critical element of any new company or product launch. …

We’re seeing extraordinary growth in the amount of entertainment content available to us with the click of a button or tap on screen. Take TV, for example. Last year, nearly 200 scripted, first-run series ran on cable; more than double the roughly 90 series in 2009. In addition, we now…