One Startup’s Bid to Take its Product from ‘Minimum Viable’ to ‘Habit-Forming’ in 18 Months

  • Minimum Viable vs Minimum Lovable Products — is there a difference
  • Product-Market Fit — what exactly is it and determining if its been achieved
  • Platform Business Model (network effects and critical mass) — how to overcome the “chicken and egg” and “ghost town” challenges when attempting to launch a platform business
  • Habit-Forming Products — how to…

Forget Crowdsourcing. ‘Trustsourcing’ is the Way to Go.

Craig Ettinger

Work History: VP, Finance & Biz Dev, Condé Nast | CDO, Parade Media | founder, Josar Media, creator of @thetastebudapp | GM, TIME dotcom

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