Made Wild — Denver Company to Know

Note: Dirt Road Travels is a series of digital city guides focused on photos and stories. This is from our guide for Denver, CO.

Christopher Mathews and Gilbert Hernandez, Co-Founders. Photo by Nate Luebbe

“Gilbert and I tried several products before, and all of them failed. I got discouraged, thinking I’d be stuck not really loving what I was doing every day. Being a maker, you feel like the stuff you put out there represents you. And I think sometimes, you’re afraid to give your all because you’re worried people are going to reject you. And it’s not them rejecting your product, it’s them rejecting you as a person. It took me a long time to get over that. With Made Wild, we started completely over. I had to go all out. If people don’t like it, that’s fine! I have a timeframe. I’m going to make it work. We’re a few months in, and so far it’s been really, really good!” — Christopher Mathews, Founder

Favorite Product: “Our Millennial as Fuck line of stickers and tees. It’s where we found our voice. There’s so much hate towards Millennials. We’re expected to fail. But we’re not lazy. We get shit done! They gave us that word — I want to reframe it. I want us to be proud of it. We’re the most politically motivated, engaging and environmentally-focused generation in history, and we should embrace that!”

Denver Must: “I think we’ve made every single person that we’ve had visit go to City O’ City. It’s a great restaurant for vegetarian and vegan options.”