Cherry blossom season in Japan
Cherry blossom season in Japan

set up some hurdles
idea, team, prototype
then… make the leap!

you will need passion
picture “ten” years of the same
choose something that’s you

customer request
plus a new innovation
combine these two themes

give designers space:
frame the problem, goal, constraints
design’s not lipstick

fifteen hour days?
it’s a marathon, don’t sprint

care for your body
rested minds produce better
take that vacation

a tech stack sweet spot
with a small growing dev pool
helps scope strong talent

ping pong table desks
watermelon party eve!
work surface by day.

half empty office
you used to be not “remote”
hybrids have…


Craig Follett

Entrepreneur, adventurer, artist at heart.

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