How 50 Cent Growth-Hacked His Hit Single In Da Club

The song Happy Birthday is the most sung songs in the world. Every day people sing Happy Birthday thousands of times. It’s always someones birthday. Warner Music once owned the rights to Happy Birthday. Charging royalties for its use. $700 for a single use. Thankfully, it’s now back in the public domain.

I’m a huge fan of 50 Cent. He's a creative guy. A great business man and entrepreneur. I don’t care what you say. The guy can’t be stopped.

In a recent Business Insider interview with rapper, actor and entrepreneur I came across a startling point he made. The interview turned to his music. In particular his hit single ‘In Da Club’.

Before I get to what 50 said. I want to iterate a point. It’s a common belief that creative endeavours like song writing are just that. Purely creative endeavours. Never influenced by numbers. Or any type of data for that matter.

Here’s what 50 said in the interview. It was in reference to the writing process of his hit single In Da Club:

“ Simplicity is the key for a lot of successful things to happen in entertainment. ‘Go shorty it’s your birthday’ is not rocket science. Every day it’s someone’s birthday, so shit is relevant again.”

There you have it. When 50 was writing this song he engineered it to be played when it’s someone’s birthday. And it’s always someone’s birthday. And where do a lot of people celebrate their birthday? In the club.

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