I’m canceling all my meetings (or at least cutting them in half)

How many times have you walked away from a meeting feeling like that was a waste of your time?

It’s happened to many, if not all of us.

It happens because we like “meeting people for coffee” for no 
F$#%^& rhyme or reason. This definitely happens a lot in Silicon Valley.

The truth is you only have 24 hours in your day. If you meet a dozen people for coffee every week. That is like 10 hours of your time. Maybe less if you do 15–20 min meetings. Doubtful, because you wouldn’t be reading this if you were that disciplined. :)

Now, listen to me very carefully. I’m not saying that you need to cancel all your meetings (that was just to get your attention). I’m suggesting that you think about the purpose of the meeting before agreeing to meet for coffee right away! (unless it’s a friend who just wants to hang out, or a date for that matter). I’m assuming everyone reading this can make that call.

I hope it’s super clear that this is only for random people who reach out wanting to meet for coffee because they want to “learn more about what you’re doing”.

If you want to learn more about what I’m doing, you can just email me back and forth a dozen times and learn everything you want to — right? Even better, read my blog! Or add me on Snapchat.

There are plenty of ways to learn what a person is doing, without having to schedule 60 minutes on their calendar.

You only schedule a meeting when you have a very clear reason for the meeting. At least that is how I operate.

Now, I know some of you are saying…but Craig! You need to meet in person. In person meetings allow you to connect in a more natural way, and it’s just a good thing for business.

Sure. That’s a great thing. But, I believe it’s only a great thing when the meeting has a clear purpose.

For e.g.

1. You’re meeting a founder because you are intrigued by the product they’re building and you want to invest your money.
2. You are meeting someone who reached out to you, whom you may want to hire in the future.
3. You are meeting because both of you run businesses, and you think there could be some sort of business development deal or partnership you can work on together.

You get the point.

Have a clear idea of why you just gave this person 30, 45 or even 60 minutes of your most valuable asset. Your time.

I know a few people who have come up with very creative ways to be extremely selfish with their time. I’m really not selfish with my time or act like I’m trying to be, but I appreciate it when people are super clear and up front about why they want to meet.

I will text and email you all day long! Reach out to me anytime.

But, if you’re asking me to meet for coffee, or lunch, or dinner, or drinks (I don’t drink). Then please, my friend…have a very clear reason, and I will gladly meet with you!