The $1,000 CPM
Hank Green
94636

Public Radio and public TV in the U.S. have been using the “just ask” model for years and to good effect. Applying the proper techniques to the ask can boost outcomes well beyond a simple request for money. Rob is right. There needs to be a brand and/or track record before the request will work, but that track record can be built sooner than one might think.

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