The beauty of prices is that these people do not have to know what is going on. The higher price sends them a message.
The Morality of Surge Pricing
Russ Roberts
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Doesn’t the operation of the free market depend on complete information? This is a classic example of information asymmetry and the resulting adverse selection. http://www.econ.yale.edu/~dirkb/teach/pdf/akerlof/themarketforlemons.pdf

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