Is Nike’s Sponsorship of BiketownPDX as transparent as it should be?

Read the Biketown privacy policy, direct from Motivate International Inc, the company that actually runs the Portland bike share program. What follows are relevant sections.

The types of personal information we may collect include
  • Contact information (such as name, postal address, email address and telephone number);
  • payment information (such as your payment card number, expiration date, authorization number or security code, delivery address and billing address);
  • your geographic location, in connection with your use of the Sites or the Service
  • [other bullet points elided]
HOW WE USE THE INFORMATION WE COLLECT
  • Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, offers, surveys and market research;
  • Operate, evaluate and improve our business (including developing new products and services; monitoring, enhancing and improving our systems and services; managing our communications; analyzing our products and customer base; performing data analytics; and performing accounting, auditing and other internal functions);
… 
we may share your information with (i) our subsidiaries and affiliates, (ii) joint marketing partners or other co-branded third parties, (iii) municipalities and other relevant government agencies associated with the Service, and (iv)
sponsors. [emphasis added]

What this seems to mean is that Biketown can collect info about where you go and when you there, then share it with Nike connected to your credit card info. No wonder Nike ponied up money — they’re getting a goldmine of personal data.

Thoughts, sarah mirk Michael Andersen?