It didn’t get much screen time in Apple’s WWDC Keynote, but it’s going to be a game-changer.

I sat there, eyes glued to my computer screen — the same way I always do each June.

I had taken the afternoon off to watch the main event: Apple’s WWDC Keynote, the event where they unveil the newest version of their operating systems.

The WWDC keynote is a highly-produced event that contains a dizzying array of new features for Apple’s devices. If I’m being honest, it’s hard to keep up with the frenetic pace of everything that’s new.

Perhaps you’ve watched it online.

Perhaps (like me), you clear your calendar so you can watch it without interruptions. And when…

George Floyd and the poster in the coffee shop

Photo by frankie cordoba on Unsplash

There’s a poster hanging on the wall in one of my favorite coffee shops.

It says “Work hard and be nice to people.”

I’ve been thinking a lot about that poster recently, especially in the wake of George Floyd’s death.

“Work hard and be nice to people.” I’ve always liked the saying.

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Everyone knows that if you want to reach more patients, you’ve got to be visible on Google…but what about Google Maps? This week, we’ll show you how to win the Map Pack and why Google My Business is such a powerful tool for growing your practice.

How to Harness the Power of the Map Pack and Google My Business

Hello everybody, and welcome to the Medical Marketing Podcast from Messenger — the show where we give physicians and practice marketing managers like you actionable tips and advice to help improve your marketing, grow your revenue, and take patient experience to the next level.


How to Use Live Chat to Get More Patients: The Definitive Guide from Messenger
How to Use Live Chat to Get More Patients: The Definitive Guide from Messenger

9 out of 10 doctors have a huge problem on their hands, whether they realize it or not: when potential patients land on their website, they will leave without ever connecting with you, requesting more information, or taking the next step.

In the United States alone, poor customer service costs small- and medium-sized businesses an estimated $75 billion each year. Not only does poor customer service contribute to poor patient experiences, but it leads to fewer word-of-mouth referrals, which carries a very real financial cost.

If your livelihood depends on inbound leads from your website taking the next step, not…

Get your phone to work for you — not the other way around

Photo by Rahul Chakraborty on Unsplash

As I’ve written before, I have a love-hate relationship with my iPhone. On one hand, I can’t live without it — I, like many other “knowledge workers” worldwide, rely on my phone to communicate, run my business, and obtain the information I need at a moment’s notice.

But on the other hand, I can’t live with it: constantly buzzing, vying for my attention, interrupting my work with meaningless distractions every few minutes.

Like many others who are questioning the appropriate use of technology in our lives, I want to have a healthier relationship with my phone.

Writing a Book May Be Different from What You Expect

Photo by JESHOOTS.COM on Unsplash

Late last year, as I was planning for the year to come, I began setting goals for 2018. Some were habits I wanted to create; others, things I wanted to accomplish.

But one goal stood out above and beyond the rest in terms of complexity, commitment, and ambition: write and publish my first book.

I had never written a book before, not did I consider myself much of a writer. My only related experience was a few blog posts for my creative agency and some articles on Medium that had earned a sum total of less than $100.

Writing a…

It’s Not Who You Think

When most people — especially twenty-somethings and Millennials whose nascent careers haven’t quite taken shape yet — hear the term “millionaire,” many images come to mind: sprawling estates with beautiful gardens, multiple sports cars parked in the driveway, yachts, helicopters, penthouse suites…the list goes on and on.

It’s not hard to conjure up mental images of wealth and success — they surround us. And while images of those lifestyles are what The Lifestyles of the Rich and Famous would have us believe, reality is often different.

If I asked you to identify friends or family whom you know — or…

And Why You Should, Too

Photo by Brad Neathery on Unsplash

There’s an undeniable shift in our culture and economy towards what has been termed “knowledge work.” If you’re in the workforce today, chances are your job revolves around what you know rather than merely what you do.

These skills require knowledge, and if we want to thrive in today’s work environment, we must continuously be acquiring more knowledge each day. If we’re going to survive in today’s fast-paced, competitive, knowledge-based working world, we’ve got to keep up.

The rise of artificial intelligence, machine learning, and automation is changing the very nature of jobs in our economy. Many vibrant discussions are…

A New (Yet Familiar) Way of Spreading Ideas

Photo by Beatriz Pérez Moya on Unsplash

If you work in a traditional business environment, chances are your life revolves around Microsoft PowerPoint or any number of other corporate presentation tools. Today’s business culture relies on presentations to propose new ideas, cultivate opportunities, and analyze past decisions.

But there’s a more powerful way of communicating these things, one that is much more powerful than presentation tools like PowerPoint: the written word.

Enter Amazon. They’re a global behemoth that is disrupting nearly everything we know about eCommerce, retail, and much more. …

Are you falling prey to this bad habit?

Photo by Justin Luebke on Unsplash

Open Medium on any given day, and you’re bound to find a bunch of articles telling you how to improve your life, break your bad habits, 100x your goals, etc, etc. It’s like an endless stream of New Year’s Resolution ads…in April.

This is not one of those articles.

This is a story about how to ruin your life.

The Thief of All Joy

Social media is here to stay. Facebook, Instagram, and countless other social networks have done incredible things for our world. They’ve connected long-lost friends and classmates, overthrown dictators, and made communication easier than ever. …

Crawford Ifland

Die-hard fan of the Oxford Comma.

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