Use Case Desert

As a CEO of a blockchain enterprise, I usually encounter what may be referred to as the use-case desert. I have run a software company for about a decade, building ERP solutions largely, so I am accustomed to clients coming to me with a clear understanding of what an ERP (or MIS) software can do for them. With blockchain, it isn’t that easy. Many times it is my company that will suggest blockchain as a possible solution for some need.

Being that my company Funtrench also does blockchain training, the entire team is well-versed in blockchain use cases, things that do not need a blockchain, and most importantly…how to tell the difference. We teach this in our Blockchain for Everyone Workshop which all employees must take. But we have realized that the general public and the business community (who make up our market) largely think blockchain is Bitcoin. Which informs our Twitter posts with the hashtag #BlockchainIsNotBitcoin to clear that up.

So product pitches become ad hoc training sessions almost all the time. This situation isn’t helped by the fact that others take blockchain as a fad…something that makes for good marketing but doesn’t actually do anything.

Because we want to encourage adoption of blockchain technology for practical and intuitive use cases, we’re doing all we can to build an inventory of solutions. So that the desert can be made fertile. When people can see a working blockchain-based solution in agriculture, healthcare or logistics, then they begin to understand that Blockchain is not Bitcoin.

Kingsley Robertovich

Written by

Entrepreneur, blockchain developer and student of logic. www.gini.tech www.vybe254.com