Rohit TanejaWhy We At Ketchupp Decided To Dismantle Marketing Function After Getting 1 Million Users In May’17Any B school grad who has done a specialization in Marketing might just faint if he/she gets to know that there is no Marketing department…Jun 15, 20171Jun 15, 20171
Rohit Taneja5 Important Life Lessons That I Learnt In the First Year of Working in a StartupIt’s been exactly an year since i joined Ketchupp(a meta search engine for food). And, calling it a roller coaster ride would be an…Feb 2, 2017Feb 2, 2017
Rohit TanejaWhy Startups Should Focus On Brand Building From Day 1It’s a proven fact that consumers buy brands, they don’t buy products. You wouldn’t see queues outside an Apple store otherwise before the…Oct 10, 2016Oct 10, 2016