How to combine colours to stand out in 2018
A fast and practical guide to create a right visual image for your brand by using colours.
As everyone already knows, colour combinations can make or break your design. But more importantly, they can break even the message you want to send with your business.
Even if at the end of the day colour pairings that one considers good are subjective, I will try to list here best practices everyone should at least try to follow.
Psychological aspect
Want it or not, colours influence your emotions. Maybe the feeling it evokes isn’t so obvious as with touch, smell or sound, but believe me, it is there.
Ever wondered why Victoria’s Secret uses mostly pink for their branding, and why Volkswagen logo has blue in it? Why red is considered a colour that stimulates hunger (hint. McDonald’s, Wendy’s, BurgerKing,… and almost every fast-food joint ever opened), and why black gives a confident and sophisticated feel to products?
The best question you need to ask yourself is:
“Who is my audience and what message do my products/company want to send?”.
Remember: users rarely notice and appreciate the background colour, navigation bar, individual parts, but this does not mean that the colour does not affect them. It just happens subconsciously.
The user has some kind of emotions, which define the attitude to the site or brand and cause the user to perform certain actions: scroll down, press buttons that induce action, or, conversely, does not notice them. And colour plays a huge role in all this.
Check the below table, for guidelines.
Combining colours
It is important to choose the right colour scheme for a site and to do this correctly, guided by the basic principles of colour theory.
A bit of history: the colour circle was invented by Isaac Newton in 1666 to justify the theory of light and colours. It was he who formed the foundation for the development of modern optics, small and integral part of which is web-design. Isaac Newton, using a three-edged glass prism, spread the white light into seven colours (in the spectrum), thereby proving its complexity.
To find the correct colours, you must use any two colours opposite each other, any three colours at the equal distance when forming a triangle or any of the four colours that make up the rectangle (two pairs of colours opposite each other). The colour schemes remain correct regardless of the angle of rotation.
There are some useful tips that will help you in choosing the right colour scheme for your website.
These small tips are widely used by professional web designers.
1. If you want the text content to be easy to read, choose contrasting colours.
2. Choose the optimum number of colours. Do not make a circus from your site.
3. Use the required number of colours. The minimum number of colours can contribute to the greying of your site.
4. If you need to attract a visitor, use intense colours.
Allfortime by creanest.
Allfortime is the newest way to keep your team organised.
Dark blue colour is considered the colour of business, professionals and authority: not for nothing people in business like it so much. Blue is often used on sites related to technology, as it causes a sense of reliability and confidence.
That is why blue colour was chosen as the main for this product. If we want to maintain the organisation in a team of people, the product itself should be clear, with a confident colour scheme, to create an atmosphere of professionalism.
