Each message has the potential to be a mini application. It might be just an application that displays text, a photo, or alternatively presents an interface for something more complex in the constrained environment of a message cell.
The Future of Conversational UI Belongs to Hybrid Interfaces
Tomaž Štolfa

Reminded of Frank Chimero’s post about original web’s “edgelessness.” Messaging has a much different quality, more oriented towards building deeper value in narrow ways (at least so far). http://www.frankchimero.com/writing/the-webs-grain/

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