Create the Bridge

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Why Social Media Fails

Several weeks ago while chatting with a business advisor on the topic of social media, he mentioned his client’s bad experience with it and…Several weeks ago while chatting with a business advisor on the topic of social media, he mentioned his client’s bad experience with it and how they now thought it was an ineffective medium for a viable online marketing strategy. I felt it necessary to note that social media’s role was being misunderstood and how it needed to be fully integrated with a solid online marketing strategy to be more effective.

Create the Bridge5 min read

Women’s Business Center 10th Anniversary: Dr. Kathleen Connell

Last week was one of our most eventful weeks yet! The week commenced with The Edinburg Women Business Center’s 10th anniversary event that…

Create the Bridge3 min read

Creating an Effective Online Marketing Strategy — Phase 1

And we’re back. A few weeks ago I spoke to you about Social Media and the role it plays within the Consumer Journey. This week, I want to…

Create the Bridge7 min read

Code Factory: The “Imagine. Code. Create.” Revolution

Post by: Sara Gonzalez

Create the Bridge5 min read

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5 Steps to Creating a Hashtag Campaign

In our previous blog post we spoke about how hashtags play an important role in communication and how they are useful in campaigns. We…

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