
…ng design in your strategy you are actually under-representing people as a factor in your strategy. This is probably the most common way strongly engineering-driven companies operate. Basically, this is the “design is an afterthought” approach — develop the feature, and when “the important part” is done, you ask the UX guys to make some GUI for it. The only problem with this approach is that you won’t be able to do real innovation — only by accident.