Victor "Rexx" OjoMy rant about Customer SegmentationThe daily struggle to explain and convince clients about the necessity of having customer segments never ends. Business owners see everyone…Oct 3, 2023Oct 3, 2023
Victor "Rexx" OjoThe Logic Behind a Sensible Brand Roll-OutLearning about brand rollout strategy from Focus Lab recently on their YouTube channel was quite eye-opening for me.Sep 21, 2023Sep 21, 2023
Victor "Rexx" OjoBrand Strategy or Business Strategy?Last year, I attended a 4-hour brand strategy class taught by Uche Ugo, and our tutor, Praise Philemon, introduced a framework for execute…Sep 21, 2023Sep 21, 2023
Victor "Rexx" OjoA weird day happenedI can honestly say that the 23rd of January, 2023 was one of the strangest days of my life. I’m still baffled at how the day went from…Feb 4, 2023Feb 4, 2023
Victor "Rexx" OjoBranding: The field of perceptionI have been studying branding for more than 3 years now but I just discovered something very important that I felt I should have known from…Feb 4, 2023Feb 4, 2023
Victor "Rexx" OjoWhat I think about Brand NamingI have a weird relationship with brand naming. The perfect description is a love-hate relationship. My workplace has two naming projects we…Feb 3, 2023Feb 3, 2023
Victor "Rexx" OjoRant on the second day of the Year.Started the day off nicely. Before the end of 2022, I decided to work on my Productivity, Discipline, and Consistency. I struggled with…Feb 3, 2023Feb 3, 2023
Victor "Rexx" OjoValentine Marketing Campaign— Deli_BitesJust like every notable date on the calendar, Valentine’s day comes with a wave of businesses taking advantage of the buzz and emotions…Aug 4, 2022Aug 4, 2022
Victor "Rexx" OjoCreateThis week went by strangely in the funniest way that I lost interest to write. Alas, I must write although I don’t know what to write…May 15, 2022May 15, 2022
