Victor "Rexx" OjoMy rant about Customer SegmentationThe daily struggle to explain and convince clients about the necessity of having customer segments never ends. Business owners see everyone…2 min read·Oct 3, 2023----
Victor "Rexx" OjoThe Logic Behind a Sensible Brand Roll-OutLearning about brand rollout strategy from Focus Lab recently on their YouTube channel was quite eye-opening for me.2 min read·Sep 21, 2023----
Victor "Rexx" OjoBrand Strategy or Business Strategy?Last year, I attended a 4-hour brand strategy class taught by Uche Ugo, and our tutor, Praise Philemon, introduced a framework for execute…2 min read·Sep 21, 2023----
Victor "Rexx" OjoA weird day happenedI can honestly say that the 23rd of January, 2023 was one of the strangest days of my life. I’m still baffled at how the day went from…2 min read·Feb 4, 2023----
Victor "Rexx" OjoBranding: The field of perceptionI have been studying branding for more than 3 years now but I just discovered something very important that I felt I should have known from…2 min read·Feb 4, 2023----
Victor "Rexx" OjoWhat I think about Brand NamingI have a weird relationship with brand naming. The perfect description is a love-hate relationship. My workplace has two naming projects we…2 min read·Feb 3, 2023----
Victor "Rexx" OjoRant on the second day of the Year.Started the day off nicely. Before the end of 2022, I decided to work on my Productivity, Discipline, and Consistency. I struggled with…2 min read·Feb 3, 2023----
Victor "Rexx" OjoValentine Marketing Campaign— Deli_BitesJust like every notable date on the calendar, Valentine’s day comes with a wave of businesses taking advantage of the buzz and emotions…2 min read·Aug 4, 2022----
Victor "Rexx" OjoCreateThis week went by strangely in the funniest way that I lost interest to write. Alas, I must write although I don’t know what to write…1 min read·May 15, 2022----
Victor "Rexx" OjoOne way to critique your ideasSometimes in March, I shared my imaginative panel of experts on my WhatsApp status. This panel was formed just to serve as a check and…2 min read·May 15, 2022----