#5uperBowl50: Ode To Super Bowl Logos Past
I love logos. I love sports. The results from the intersection of these two passions usually makes me very happy. In particular, I loved the Super Bowl logos of the past that gave each year’s game a particular personality and mark. Starting with Super Bowl XLV (2011), the NFL decided to standardize the Super Bowl game logo so that only certain elements changed.
I was not a fan of this decision. Not that the logos since then haven’t been well designed. It’s just that I’ve always been excited to see just how different the biggest football game in the country would be branded from year to year. Look at this great (mostly) history of design for the big game!
Source: SportsLogos.Net
I love seeing this display of visual history and evolution of the game’s branding. But, for me, it was very apparent where the personality ended and the standardization begun. It’s a pretty sharp change from 2010 and back to 2011 to the present. The great Todd Radom wrote an excellent article declaring the ‘death of the Super Bowl logo’, which I found timely as I had started this project to resurrect the old tradition!
SUPER BOWL XLV — NORTH TEXAS
For this one, I wanted to reference the Texas state flag and the cowboy culture (*wink*).
SUPER BOWL XLVI — INDIANAPOLIS
Used the Indy 500 as an inspiration. This is where I began to learn the power of the chisel. Shapes placed in the right places can create some very clever effects.
SUPER BOWL XLVII — NEW ORLEANS
The Superdome.
SUPER BOWL XLVIII — NEW YORK / NEW JERSEY
The City. Liberty. Sharp cold corners.
SUPER BOWL XLIX — ARIZONA
The desert. The heat.
SUPER BOWL 50 — SAN FRANCISCO BAY AREA
Went a little different here because it was a special occasion.
This was SO fun and informative. I already knew that logo design took a lot but I am even more so aware of that fact after this. It was a challenge to come up with concepts that could even be in the same stadium as the legendary designs of the past.
Fun was had. Lessons were learned.
~b.
Originally published at creativebobbie.com.
Would love to hear your thoughts. Leave a response below. And if you enjoyed reading this, click that little recommend button below.
If you want to check out some of my work, you can follow me on Dribbble, visit my portfolio site, and check out my Instagram. Thanks for reading!
