Build-a-better-brandShark Tank and the key to brand success!Earlier this year, I found myself unexpectedly swept up into a show called The Shark Tank. A ‘reality’ TV show in which people with…Nov 10, 2015Nov 10, 2015
Build-a-better-brandWhat Netflix and the Jetsons taught me about differentiationThis might come as quite a surprise to those of you who live anywhere but Australia — the Australian Netflix has A LOT LESS content than…Nov 10, 2015Nov 10, 2015
Build-a-better-brandWhat is successful branding really about?We all have our favourite brands right? And once we start using a brand because it just seems to click with us, we start to believe in the…Nov 6, 2015Nov 6, 2015