A NEW PERSPECTIVE ON PACKAGING DESIGN
“ My creative path took me and my imagination in so many places so far. From creative writing, to painting, to design, to architecture and much more and I’ve learned to see thing differently without even trying and to appreciate that wonderful details that sometimes people forget to see. ”
“ The details are not the details.They make the design ”. Charles Eames-american architect & designer
In the last journey it led me to discover a new subject : PACKAGING DESIGN.
Now , people ask me very often :
How can you love and work both in architecture and packaging design ?
Where is the connection?
My answer always intrigues them — “ I see packaging in a whole other perspective, for me packaging design is another form of architecture at a very small and detailed scale , offering the best home for a a big variety of products.
It can be art that follows you in the supermarket :)). IT’S ALL ABOUT PERSPECTIVE .“
Packaging design done well — it can be an unstoppable force.
IT TELLS A STORY.
IT’S NOT ABOUT BEING BEAUTIFUL — IT’S ABOUT MEANING AND MESSAGE .
IT’S ABOUT CONNECTING WITH THE CUSTOMERS.
IT’S LIKE ART , LIKE A MODERN PIECE OF ARCHITECTURE — IT GRABS & STEALS ATTENTION .
IT’S A STATEMENT OF A GENERATION.
That’s why for me architecture & packaging are all forms of art because they give the creator power to capture the minds of the customers , to send powerful messages, to draw a new world in front of their eyes in matter of seconds.
Creating experiences, engaging a person mind and soul , offering new perspectives on an old recipe is something that I will always find fascinating and it’s great how all these types of art can do all that and much more by just my looking at them.
Next time you visit your favorite gourmet store try paying attention to that “shy” box of cereals from the bottom shelf. Maybe will tell you a new story, make you shopping a more art like experience !
Next time you visit your favorite gourmet store try paying attention to that “shy” box of cereals from the bottom shelf. Maybe will tell you a new story, make your shopping more art like experience !