5 misconceptions about Video Production

This post will be originally posted by Creativedok. In this current era, everyone has a Smartphone. And these Smartphones now comes with stunning video quality and it’s still improving day by day. It has become really easy to shoot, edit and post videos with the help of these Smartphones. As estimated by Video Production firm Dallas, “70 % of mobile traffic will be videos by 2016”. So, before you jump on the bandwagon, you should first learn about some misconceptions about video production.

One video is enough

Many marketers make the mistake of putting their entire budget into one video, believing that one good video will be enough and last several years. Instead, a much better option is to produce multiple angles and outlooks of shorter time. It is more intriguing and sustainable to have a couple of 30–90 second videos than to have one 10–15 minute video.

Too much Information, too long video

Most people make long videos trying to demonstrate their product or service which is relatively bad idea considering people loses interest in videos that are long. The best videos are concise and short, that takes only 1–2 minutes. People lose interest very easily when the information in the video isn’t worth it. Their mind will begin to trail off after 2 minutes and they will already be considering their next video. So, you must focus on describing the product, its key features and how people can benefit from it and not the procedure on how it will work and what specification does it has.

I have an idea, let’s make a video

Many marketers make videos without proper planning which turns out to be a disaster for their overall project. Planning is a time taking process but it’s always helpful. You need to figure out what the final product will look like and time will its production take. Consider brainstorming on your whiteboard, figure out what graphics will you show, and identify the link between the visuals and what audience sees and hear. You can script your overall video to help you manage all the visuals.

Poor audio

Most marketers don’t realize that visuals are only one-half of video production. Audio is very much forgotten by marketers. Our modern Smartphones are moving towards better visual quality rather than improving both audio and visuals together. It’s impossible to record a dynamic range of sounds in a Smartphone. When you consider the distance between the phone and audio source, it’s even tougher to record high-quality audio as the distance increases.

A better solution to this will be to use a microphone placed closer to the audio source. Even though it might make you work harder in the editing room as you will have to sync both audios with visuals, you can use a clapperboard to sync them together.

Thinking that Making video is easy

It’s easy to record a video from your phones or webcams but it’s nothing compared to a compelling professional and productive video. A professional know the right way, keeps strict deadlines, and get their job done. Professionals have solutions to issues that arise all throughout the production. They are the experts with a creative and unique style that tends to generate and attract high viewer engagement.

Conclusion

Video Production is increasing day by day and becoming critical for corporate marketing and businesses. Every second, an hour video is uploaded on YouTube. So, if you are considering making a video to promote your business, look into these 5 misconceptions about video productions before you make the same mistake.