Maximize the Conversion Rate by Improving Website’s User Experience
UX design is the cornerstone of every website. It is vital to the achievement of any product or service and there is no exception to websites. Having a decent web presence is as important as having a clean and tidy storefront ; a business ‘ website is its face.
Assume you have an e-commerce website, or just a blog. In any case, it is aimed at selling a product or service or at subscribing to your mailing list.
But, as you planned, things don’t work out. You open up Google Analytics and you can see that visitors do not do what is meant to be done on your website, at least not what you want them to do.
In order to improve the overall browsing experience, your visitors must be offered unique user experience (UX).
Importance of Improving a Website’s User Experience:
The conversion funnel is optimized by each step you take to increase the user experience.
Provide Engaging Content:
It’s important to provide engaging content for a good UX website. Visitors today want more than a purchase ; they want an experience. An engaging content strategy is a great way to achieve this.
Effective content strategies focus on telling a brand’s story with the aim of establishing a connection between a business and its customer.
Use Attractive Call To Actions (CTA):
Call to Action (CTA) are the buttons used on a website to guide users towards conversion. The website’s goals are met when someone takes action, which in our case is by clicking on a link or button. Therefore, you want to make it easily noticeable and obvious.
It has been observed that providing your visitors an easy chance of finding and reacting on CTA is a way to gain more conversions.
Optimize Website Performance
A well-optimized website simply means more money. If your sites ‘ loading time is too slow, it will frustrate the customer and eventually hinder the conversions. You lose people every extra second it takes to load your website.
Catch Your 404 Errors
404 Errors can drive users away from your website. Fixing this no found errors is therefore a step forward in promising a better user experience for your users.
To address a problem, make it clear to the users that you will provide a comfortable and smooth browsing experience by customizing the error text and adding a personal touch to it.
Don’t Let Your Website Shout
All the tips so far are about things you ought to do. However, when it comes to user experience, it is equally important to discuss what you should avoid at all costs.
a) Get rid of unnecessary animations and popups on the way to a pleasant experience. Popups should be notifying, not annoying.
B) You have to know by now that people don’t read content, they scan. So, you want to get rid of the content that is most likely to be ignored.
Remove everything that does not directly affect user’s decisions. Instead of writing a lot of content, get used to saying more with less words.
To Sum It Up
Providing a stellar user experience is the best way to encourage visitors to the site that your company is actually the right choice. No matter how good your service or product is ; it is not enough if it can not catch the attention of the users.
Invest time and effort to create an engaging experience and be assured that your focus and efforts on improving your website’s user experience will surely generate more traffic and enhance conversion rates.
Thanks for reading.
Huzaifa Ratlam is a UX & UI Designer concentrating on Digital Product Design at Conceptualize, a digital agency based in Dubai. He helps companies in making user-centered and seamless experiences.
