TNT’s Breakin’ New Trails..

Some people follow wagon tracks while others break new trails. -Old West Wisdom

Instead of wobblin’ jaws, TNT channel showed Belgium what drama is all about! To launch the high quality TV channel TNT in Belgium, a big red push button was placed on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then they waited… Discover what happened by watchin’ the video below:

This video is #1 on Youtube’s 20 Most Shared Ads in April [VIDEOS]. I reckon that it’s become highly popular since it can be viewed in less than 2 minutes and it cuts the small talk by getting straight to the point! It offers that familiar drama feeling in a really hilarious and smart way!

Gotta admit it, the marketin’ team got it right by throwin’ that hungry loop on them TV buffs, getting them hoppin’ mad about it!

I would love a red push button too that can give me that sorta excitement, LIVE!

*wishful thinking*

Originally published at