Stop Retweeting My Selfies

Twitter’s “Analytics” feature has really pissed me off. Really enlightened me. But really pissed me off.

I’m beginning to understand the nature of my followers, and probably just human nature at large.

My tweets with my selfies get the most interaction, as far as expanding media posts, retweeting, liking, and profile clicks go. My selfies.

To put this in perspective, I tweet at least three or four links and media posts per day regarding my blog, my articles, my photography, or any of the three of friends and connects of mine.

My selfies get the most attention.

And I’m not complaining about people thinking a picture of me is cute enough to retweet (cause that’s a big deal, right). I’m flattered. Honestly.

But when you spend all day trying to spread meaningful content that is directly related to you building your brand, expanding your network/reach, and sharing your work — seeing that the mirror selfie you took in the bathroom got more love than that editorial you bled through is disheartening. To say the least.

And I get it. Visuals matter. Appearance drives most of what we do and how we interact. I mean obviously if I post a selfie, I’m participating in our appearance-driven culture. In a way, it’s a healthy interation. It puts a face to my work, my brand, my blog. It allows recognition. And it’s lighthearted fun to just post random pictures of yourself. It plays into everyone’s ego in a positive way (most of the time).

But when it gets to the point where you see that people care more about what you look like than what you have to say, there’s a problem; when content is overlooked while cute pictures are noticed. If you can click open a selfie, you can click open a link or a photograph.

It’s the classic substance vs. appearance conflict, and appearance seems to win out every time.

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