Why Facebook Messenger is a Marketing Must for Small Businesses

Creative Why
Jul 25, 2017 · 2 min read

Like text messaging — which Americans do five times more daily vs. talking on the phoneFacebook Messenger is swiftly becoming one of the most popular ways for people to connect with friends.

Just how popular is easy to see in this recent statistic: more than 1.2 billion Americans actively use Messenger each month.

This SMS replacement, which is rapidly becoming the Western world’s preferred person-to-person communication method, is key to Facebook’s growth strategy. As TechCrunch pointed out, “it’s contributing massively to Facebook’s success by locking people into its ecosystem.”

The enticements in Messenger go well beyond simple chat. They’ve been adding features that work on other platforms including “Messenger Day” (which is a SnapChat stories copycat that’s doing fairly well, particularly with teens), a Houseparty-style live group video chat, and a SnapChat-style camera with fun masks and illustrated filters.

With eyeballs and attention firmly fixed on Messenger, what Facebook experts have been predicting for the last half year is now coming to fruition: the social media giant has launched global ads in the app.

Because Facebook’s news feed continues to become overcrowded (or even rumored to be maxed out for about a year now), Messenger is clearly the next prime spot for brands to market to consumers in a personalized, hyper-targeted way. Small businesses will be able to advertise on the app’s home page, sending prospective customers to a desired destination (i.e. website, a Messenger chat).

As a digital marketers, we are excited to offer and test this new solution with some of our clients. In the meantime, it’s important we all get the message that using chat to reach clients is the hottest new frontier in online marketing.

Creative Why

Written by

A strategic digital agency that believes in putting your bottom-line objectives first. http://creativewhy.com @creative_why http://facebook.com/creativewhy

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade