How Blockchain and Smart Contracts Are Going to Change Influencer Marketing

Until now, influencer marketing was only affected by the changes coming from social media platforms and new trends in digital marketing. Not that long ago, there is a new factor in play — Creator.ai — the world’s first decentralized content creation protocol that connects marketers and influencers.

Creator.ai is the first protocol that truly aims to make influencer marketing on blockchain possible. How? By leveraging the blockchain technology Creator.ai team was able to bring smart contracts and blockchain content to this niche.

If this is all Greek for you, here is some information to help you understand the full potential of Creator.ai and how it is going to change influencer marketing.

Understanding Blockchain Technology

Understanding blockchain technology is of vital importance when it comes to being able to see the full potential of Creator.ai. This ingenious invention of the 21st century goes beyond the very popular cryptocurrencies, such as Bitcoin, Ethereum, and Litecoin.

Blockchain essentially allows digital information to be distributed over a network without it being copied. It is this huge ledger of data distributed across all the computers on the network, simultaneously updating in all of the places whenever any of the changes take place.

This means that all changes are transparent and that all records are public and easily verifiable. What’s more important, all these changes and updates take place in real-time and in very short time intervals.

What team being Creator.ai did is make influencer marketing on blockchain possible. Just by utilizing what this cutting-edge technology has to offer, Creator.ai has created new opportunities for content creators to monetize their creative content and audiences.

At the same time, it has empowered marketers to find and get in touch with influencers that are a perfect match for their needs and marketing goals.

Furthermore, Creator.ai powered by the Blockchain tech has made it possible for influencers and marketers to overcome some of the obstacles and friction that have been around in the influencer marketing niche ever since it came into being.

Some of these are supply and demand matching, fraud, overcomplicated settlements, no reviews on new content, no catalogs containing previous influencers’ work, and more. Here are the three key factors that made the above-mentioned possible. The same factors are also going to change influencer marketing.

Smart Contracts — Payments Without Limits

Payments processes in the traditional influencer marketing are too complicated and take too long to complete. In some instances, the influencer or content creator has to wait for weeks, sometimes even months, before everything is settled and the money transfer is complete.

Not to mention the issues that come with different currencies. As you may already know, brands typically make payments in their own country’s fiat currency, while the content creators and influencers only accept payments in their country’s currency.

Thanks to the Blockchain, Creator.ai comes with a complete traditional payment process workaround. With smart contracts, payments take as much as several minutes now. Blockchain tech really helps influencers monetize their content and audience.

As a matter of fact, payments are automatically released and sent once the content has been approved. Cryptocurrency is there to make the payments possible across borders and with virtually no limits whatsoever.

The problem with high fees is also resolved, as cryptocurrency payments are transferred at minimal, and sometimes no fees at all.

Decentralized Protocols Enable True Automation

All the processes in influencer marketing require at least one human to oversee them or take active participation in them. Beside human power, specific software tools are also required if brands want to get the biggest bang for their buck.

This is why third-party agencies and outsourcing partners have high fees when they are intermediates between influencers and brands during campaigns.

Influencer marketing on blockchain becomes quite a different story. By implementing a decentralized protocol, influencer marketing platforms powered by blockchain tech enable marketers to enjoy true automation.

In addition, marketers get to choose which of the tools within the Creator.ai protocol ecosystem they want to use, as all of them can be used individually. The tools that we are talking about here are:

• Payment — relies on smart contracts. It makes the payment process straightforward and ultra fast. Influencers on this blockchain-powered platform. This powers the search feature, which includes over 50 variables. Thanks to this, influencer marketing on blockchain can be planned and executed with surgical precision.
• Content review — an Artificial Intelligence powered tool designed to review the blockchain content and check it against the brand’s guidelines.
• Reporting — uses social media platform APIs to deliver insightful reports to marketing and content creators after a campaign. These reports contain engagement metrics, audience demographics sentiment, earned media value, and more.
• Insights — powered by machine learning, it helps users draw powerful conclusions and actionable information by extracting deep analytics from data gathered by the APIs.

Micro-transactions as Incentives

Influencers and content creators need to create profiles before they can start using influencer marketing platforms. Sometimes these profiles are very detailed and they eat a great chunk of an influencers’ precious time. Thanks to cryptocurrency, micro-transactions can be used to reward influencers and incentivize them to not only create profiles but stay loyal to one platform.

One of the most important processes in influencer marketing is content review. With traditional methods, the content has to be manually reviewed and checked against the deadlines, and we all know how much time and effort that takes.

With blockchain, marketers can put bounties on content reviews and make instant micro-payments to community content reviewers who get the job done.

Except giveaways and contests promising attractive rewards, there are no other options for influencers to convert their audiences or spread the word about the brand. But when you have something with a high value, such as cryptocurrency, it can be used to incentivize people on social media to do exactly what you want them to do.

Hopefully, now you understand the true transformative power behind the blockchain technology and smart contracts. Micro-transactions, decentralized protocols, and instant payments are just a few of the benefits that will change influencer marketing for the better.

Originally published at www.creator.ai.