What are the 3 main objectives of content marketing?

Amrit Hallan
Aug 9, 2017 · 1 min read

The 3 main objectives of content marketing are

  1. Lead generation
  2. Brand awareness
  3. Thought leadership

Everything else revolves around these three main objectives of content marketing.

Frankly, every kind of marketing, even conventional marketing where the Internet is not involved (is there something these days where the Internet is not involved?) the three main objectives of lead generation, brand awareness and thought leadership is already there.

I have written a detailed blog post on the topic that you can read on my Credible Content blog.

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