Anyone who has interacted with a Business Management Program, or even its produce for that matter, will know how much importance is laid on the criticality of product/service function and value to the customer. Very rarely, if at all, is the topic of aesthetic appeal touched upon. Maybe only under discussions of branding.

Fact is, design — in its simplest as well as most intrinsic of forms — holds a key to widespread and extremely effective consumer perception, acquisition, and retention. Almost always, it is about how the value is communicated as opposed to the actual value for that matter.

Now for another fact — designers typically are the most eccentric guys around (at times bordering on impractical!) — at least the pure blooded creative ones for sure! It is just a left-brain right-brain thing. These guys just see everything you are saying, very differently. But then compulsions of the job force them to restrain themselves, to hold back their true potential of creating magic — to colour only within the lines.

So then where does a working solution reside?

In an artist who studies business management. Or, a management guy who goes down the creative path. End result is an interestingly churned out combination of ideas and effectiveness — craziness and practicality.

This is what The Creõn Studio is all about. Talk about bragging!