Web design is the process of creating websites. It encompasses several different aspects, including web page layout, content production, and graphic design.
Web design uses many of the same key visual elements as all types of design.Here are 10 qualities that a great website will need.
Layout: This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.
Colour: The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours.
Graphics: Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.
Fonts: The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as “web-safe fonts”, so your designer will generally work within this widely accepted group.
Content: This is the backbone of your website. Not only does your content play a major role in your search engine placement, it is the reason most visitors are seeking from your website in the first place. Your website text should be informative, easy to read, and concise. Well thought out web content and copy will do more than anything else to make your website design engaging, effective and popular.Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.
Besides the basic elements of web design that make a site beautiful and visually compelling, a website must also always consider the end user. User-friendliness can be achieved by paying attention to the following factors.
Navigation: Site architecture, menus and other navigation tools in the web design must be created with consideration of how users browse and search. The goal is to help the user to move around the site with ease, efficiently finding the information they require.
A truly effective website design engages your visitors immediately and continues to hold their attention through EVERY page, as well as inﬂuences them to contact you. This is called ‘conversion’, and is probably your website’s ultimate goal. Again, there is a ﬁne line between ʻinteractionʼ and ʻannoyanceʼ, so the level of interac- tion should never outweigh the beneﬁt.
Visual Design: People are visually oriented creatures, and utilizing great graphics is a good way to make your website more appealing. Your website has about 1/10th of a second to impress your visitor — and potential customer — and let them know that your website — and business (by proxy) — is trustworthy and professional. However, it’s important not to go overboard with too much. Scrolling text, animation, and ﬂash intros should be used sparingly in your web design and only to emphasize a point for maximum effect.
Compatibility: Design the webpage, to perform equally well on different browsers and operating systems, to increase its viewing.
Technology: Advancements in technology give designers the freedom to add movement and innovation, allowing for web design that is always fresh, dynamic and professional.
Interactive: Increase active user participation and involvement, by adding comment boxes and opinion polls in the design. Convert users from visitors to clients with email forms and newsletter sign-ups.
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